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The principal objective of Jika Movement philosophy is to build a broad representative theatrical alliance within the Free State Province of the Republic of South Africa and Africa in order to articulate the interests and needs of practitioners, to address the imbalances in the field of theatre, poetry, dance and preserve the people’s traditional heritage as a living part of the continent’s culture.

JIKA THEATRE MOVEMENT OBJECTIVES

1. To serve as an information resource for practitioners and members of the public who wish to contact us and get involved.
2. To support, promote and encourage the development of an effective informal and formal arts education and training.
3. To support, promote and encourage the development of ownership of community theatres through out the Free State Province
4. To raise funds for Jika Theatre Movement programs and projects that it might initiate, support, promote and encourage or in any other appropriate way become involved in.

JIKA PERFORMING ARTS COLLEGE OBJECTIVES

1. To advance education in Arts and provide facilities in the interests of social and cultural welfare for recreation and leisure time occupation. In particular to promote Drama, Theatre, Poetry and Film
2. To maintain, develop and manage a Theatre and College and to corporate with any other body in the maintenance and management of such institution.
3. To be a thriving and successful artistic cultural and community college that exists for the primary benefit of its members .
4. To present a variety of high quality artistic offerings as well as developing a reputation for creating seasonal employment for artists.
5. To facilitate transfer of skills in poetry, drama, theatre and film.

JIKA TELEVISION ONLINE OBJECTIVES

1. To create online series and showcase the talent for the less advantaged talents.
2. To transfer skills and create seasonal employment for crew members
3. To create an online television station that provides variety of programs including Feature films, Documentaries, Talk Shows, Podcasts, Film Festivals and Film Outreach

JIKA INTERNATIONAL THEATRE DANCE FESTIVAL

1. To create an international platform for theatre and dance practitioners to showcase their productions.
​2. To create a network of continental platforms for the purpose of distribution of theatre and dance products from Free State
3. To link ​with other international festival in exchange of theatre and dance products